Trademarks & Design

Clovers assists companies and economic operators in the protection of trademarks, designs, and commercial identity, supporting clients in the strategic management of their distinctive signs and in enhancing brand value across domestic and international markets.

Trademarks, designs, trade names, and other distinctive signs now represent key assets for business competitiveness. Their protection requires a structured legal strategy that integrates registration, portfolio management, and enforcement activities.

Clovers works alongside Italian and international companies in the protection, management, and enhancement of industrial property rights, providing assistance both in the registration phase and in defense and enforcement actions against unauthorized use.

The Firm provides assistance in relation to:

  • registration of national trademarks, European Union trademarks, and international trademarks

  • protection of registered and unregistered trademarks

  • registration and protection of designs and models

  • management of oppositions, invalidity, and revocation actions

  • protection of distinctive signs against counterfeiting and unfair competition

  • assistance in the management and enhancement of international trademark and design portfolios

Clovers also supports companies in defining brand protection and development strategies, managing registrations across different jurisdictions, and monitoring and enforcing industrial property rights.

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Contacts

Francesco Patriarca - Copyright 2025

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Expertise

Among the Firm’s most significant experience are:

  • the development and implementation of the most effective trademark protection strategy for a renowned European automotive company, against attempts by companies in different sectors to take unfair advantage of its reputation;

  • the defense and assistance of a leading tobacco manufacturer in protecting a historic trademark formerly owned by the Italian State Monopolies;

  • the defense and assistance of the Italian subsidiary of a U.S. multinational in the food & beverage sector in a major dispute concerning counterfeiting and trademark protection against one of Italy’s leading food groups;

  • the defense and assistance of a well-known casualwear brand before the Court of Justice of the European Union;

  • the management and enhancement of complex trademark portfolios, including national trademarks, EU trademarks, and international registrations, with ongoing monitoring, enforcement, and renewal activities.