We assist our clients in assessing the compliance of advertising campaigns and commercial communication strategies, ensuring full adherence to the Advertising Self-Regulatory Code, the Consumer Code, and applicable sector-specific regulations, including in digital and multichannel environments.

Our clients include advertising agencies, communication companies, broadcasters, telecommunications operators, designers, copywriters, and account managers, to whom we provide specialized legal advice in advertising law and consumer protection, with an approach focused on risk prevention and brand enhancement.

In particular, the Firm provides assistance in relation to:

• the design and structuring of promotional initiatives and related commercial communication activities, in compliance with the Consumer Code and sector-specific regulations;

• regulation and legal assistance in relation to prize promotions, including prize operations and competitions, as well as the design and management of loyalty, cashback, and bundle programs;

• drafting and negotiation of commercial partnerships (e.g., co-marketing agreements) and service agreements, such as media planning, call center, creative agency, and digital marketing contracts;

• assistance in proceedings and complaints before the Italian Competition Authority (AGCM), particularly in cases involving unfair commercial practices and misleading advertising;

• auditing and monitoring of competitors’ conduct, also aimed at reporting unlawful practices to the competent authorities and self-regulatory bodies.