Clovers assists companies and business operators in the protection of trademarks, designs and commercial identity, supporting clients in the strategic management of their distinctive signs and in enhancing the value of their brands in national and international markets.

Trademarks, designs, trade names and other distinctive signs today represent key assets for business competitiveness. Their protection requires a structured legal strategy that integrates registration, portfolio management and enforcement activities.

Clovers supports Italian and international companies in the protection, management and enhancement of their industrial property rights, providing assistance both in the registration phase and in the defence and enforcement of rights against unauthorized use.

The Firm provides legal assistance in relation to:

• registration of national trademarks, European Union trademarks and international trademarks

• protection of registered trademarks and unregistered marks

• registration and protection of designs and models

• management of oppositions, invalidity actions and revocation proceedings

• protection of distinctive signs against counterfeiting and unfair competition

• assistance in the management and development of international trademark and design portfolios

Clovers also assists companies in defining brand protection and development strategies, managing registrations across different jurisdictions and carrying out monitoring and enforcement activities relating to industrial property rights.

Expertise

• preparing an action plan to defend the brand name of a famous European car producer against attempts of illegal exploitation of its trademark 

• defending the trademark of leading tobacco producer formerly owned by the State monopolies

• defending the Italian subsidiary of an American multinational food and beverage in a dispute relating the use of a trademark by an Italian food company

• launching a series of actions to help restore the domain names of a major Italian Trade Fair Organization against various attempts to domain grabbing

• managing the global brand portfolio of a major Italian tobacco producer

• filing trademarks for numerous fashion startups.