The shape, appearance and overall design of a product or its packaging, together with the trademark, represent a core strategic asset for any company operating in the design, fashion and luxury industries. Effective protection of designs and models is therefore essential to preserve the creative, economic and competitive value of products in the marketplace.

The Firm has developed well-established expertise in the protection of designs and models, whether registered or unregistered, through the legal frameworks provided by design law, copyright law and unfair competition law. We assist clients from the earliest stages of product ideation, design and development, through production, launch and commercialization, enabling them to protect their intangible assets from the very inception of the creative process.

We provide strategic advice on the registration of designs, the definition of national, European and international protection strategies, as well as on the enforcement of design rights and related litigation in cases of imitation, counterfeiting or unlawful exploitation.

Selected Experience in Design Protection

The Firm has advised, inter alia:

• leading fashion companies in the protection and enforcement of their designs and models, both in pre-litigation and litigation contexts;

• renowned jewelry manufacturers in the protection of their design models, including actions against copying and market imitation;

• well-known designers in judicial and arbitral disputes concerning the restitution of royalties and the violation of economic exploitation rights relating to design models.