We assist our clients in assessing the lawfulness and fairness of their advertising and communication plans with respect to the provisions of the Advertising Self-Discipline Code and the Consumer Code.

Our clients are advertising agencies, communications companies, television and telecommunications companies, designers, copywriters and accounts, with particular reference to:

• Definition of promotional initiatives and related communication activities, in compliance with the Consumer Code and applicable industry regulations;

• Regulation and assistance in the area of prize events (operations and sweepstakes) and regulation of Loyalty, Cashback and Bundle programs;

• Drafting and negotiating a wide range of partnerships (e.g., comarketing) and service contracts (e.g., media planning, call centers, creative agencies, digital marketing);

• General assistance in proceedings and reporting to the Competition and Market Authority (AGCM) in unfair business practice proceedings;

• Activities to verify the behavior of competing companies also aimed at reporting its illegality at the appropriate forums.

In these areas, the firm has assisted, for example:

• On an ongoing basis, a leading company, part of an internationally active group, operating in Italy in the pay-TV and telephone sectors;

• A leading French agency and for an opinion on the deception of a pay off

• Advertising agencies and companies in litigation or before the Advertising Jury.