The "Steve Jobs" trademark has been registered for the production of clothing.

The European Union Intellectual Property Office (EUIPO) recently confirmed its previous decision to register the trademark STEVE JOBS, in the name of two Neapolitan brothers, Vincenzo and Giacomo Barbato.

The trademark registration did not only concern the word STEVE JOBS, but also a stylization and a very particular letter J, which probably reminds consumers of the logo of another company.

In 2012, the two Neapolitan brothers noticed that Apple had neglected to register its founder's name as a trademark and, therefore, filed a trademark application as shown above before the EUIPO (registration number 011041861), in International Classes 9, 18, 25, 38 and 42.

Apple Inc. promptly opposed the application for registration before the EUIPO, arguing that the letter J was a copy of Apple Inc.'s Apple trademark, with a very similar design and a bite, like this:

After years of discussion, the EUIPO ruled in favor of the Barbato brothers, arguing that the letter J is inedible, and therefore there is no relationship between the tech company's bitten apple and the "bitten" letter J designed by the Italian brothers.

As a result, the registration was granted and the marketing of clothing under the STEVE JOBS trademark began.

The STEVE JOBS trademark application was also filed in the USA before the USPTO (serial number 79141888), but the office rejected the application of the two Neapolitan brothers.