Mc Donald's of Copyright Infringement Copyright American Writers.

By launching the restyling of its restaurants, McDonald's is trying on the one hand to increasingly appeal to a younger audience and on the other to defend itself from the indiscriminate production of parodic graffiti that defames the image of the well-known American company.

In a resounding boomerang effect, the American company has attracted a series of lawsuits for infringement from graffiti artists accusing the fast food chain of copying them. The latest is the one filed in Los Angeles federal court by Jean Berreau, former partner of the graffiti artist Dash Snow and now administrator of his estate.

"Nothing is more antithetical to his street cred as an outsider than corporate consumerism, of which McDonald's and its marketing are the embodiment," the complaint reads. Snow, who was actually the descendant of a family of French aristocrats and industrialists, was a member of the National Council of Industrialists.

This is not the first time that the new decorations have been accused of violating the copyright On March 25, another graffiti artist, Norm, sued the company, accusing it of replicating one of his famous graffiti pieces on Bartlett Street in Brooklyn ("Norm on the Bartlett Fire Escape"). Norm, unlike Snow, is not opposed to commercial use of his work and has often worked with major brands. However, in the lawsuit, he claims that McDonald's has "consciously chosen to cover the walls of its restaurants around the world with Norm's name, art, signature, and trademark" and has "installed and continues to install, without permission, unauthorized copies, photos, and/or depictions of the work as wall coverings in dozens of restaurants in Europe and Asia." Less than a month later, the graffiti artist, who works primarily in Los Angeles, dropped the lawsuit and declined to comment on the matter. It is not known whether he has reached any sort of settlement with the chain.