We assist our clients in assessing the compliance of advertising campaigns and commercial communication strategies, ensuring full adherence to the Advertising Self-Regulatory Code, the Consumer Code, and applicable sector-specific regulations, including in digital and multichannel environments.

Our clients include advertising agencies, communications firms, broadcasters, telecommunications operators, designers, copywriters, and account managers, to whom we provide specialized legal advice on advertising law and consumer protection, with a focus on risk prevention and brand enhancement.

In particular, the Firm provides assistance with regard to:

• the design and structuring of promotional initiatives and related commercial communication activities, in compliance with the Consumer Code and sector-specific regulations;

• regulation and legal assistance regarding prize promotions, including prize-related activities and contests, as well as the design and management of loyalty, cashback, and bundle programs;

• drafting and negotiating commercial partnerships (e.g., co-marketing agreements) and service agreements, such as media planning, call center, creative agency, and digital marketing contracts;

• assistance in proceedings and complaints before the Italian Competition Authority (AGCM), particularly in cases involving unfair commercial practices and misleading advertising;

• auditing and monitoring of competitors’ conduct, including for the purpose of reporting unlawful practices to the competent authorities and self-regulatory bodies.