Trademarks & Designs
Trademarks, designs, trade names, and other distinctive signs are now fundamental assets for a company’s competitiveness. Protecting them requires a structured legal strategy that integrates registration, rights portfolio management, and enforcement activities.
Clovers supports Italian and international companies in protecting, managing, and maximizing the value of their industrial property rights, offering assistance both during the registration process and in defending and protecting those rights against unauthorized use.
The firm provides assistance in the following areas:
registration of national trademarks, European Union trademarks, and international trademarks
Protection of Registered Trademarks and Common-Law Trademarks
Registration and Protection of Designs and Models
Handling of oppositions, actions for nullity, and forfeiture
Protection of Distinctive Marks Against Counterfeiting and Unfair Competition
Assistance in the management and enhancement of trademark and design portfolios at the international level
Clovers also assists companies in developing strategies for brand protection and development, managing registrations under various legal systems, and monitoring and protecting industrial property rights.
Expertise
Among the firm's most significant experiences are:
the development and implementation of the most effective strategy to protect the trademark of a well-known European automaker against attempts by companies operating in different sectors to free-ride on its reputation;
Representing and advising a leading tobacco manufacturer in the protection of a historic brand formerly owned by the State Monopolies;
Representing and assisting the Italian subsidiary of an American multinational in the food and beverage sector in a major litigation case involving trademark infringement and protection against one of Italy’s leading food groups;
representing and advising a well-known brand in the casual apparel sector before the Court of Justice of the European Union;
the management and optimization of complex trademark portfolios, including national trademarks, EU trademarks, and international registrations, with ongoing monitoring, enforcement, and renewal activities.
