Gianpaolo Todisco Gianpaolo Todisco

From the Stratocaster to design icons: when a product's form becomes a monopoly.

When can a product’s shape become an exclusive right? Starting with the Stratocaster case and other well-known design icons, this Insight analyzes the boundaries between shape trademarks, design, and copyright, highlighting the opportunities and limitations in protecting the shapes that identify a product on the market.

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