We assist entrepreneurs, companies, and business operators in managing and resolving disputes related to unfair competition, safeguarding their goodwill, corporate reputation, and competitive value.

Unfair competition can take many forms and manifest itself through conduct designed to create confusion in the market, unduly exploit another party’s reputation, or unfairly harm a competitor. In this context, Clovers provides legal assistance both in the preventive phase—through risk analysis and the development of protective strategies—and in litigation before the competent judicial authorities.

The firm specializes in cases involving the slavish imitation of products or commercial initiatives, where a competitor replicates aesthetic or functional characteristics likely to cause confusion among consumers, as well as in cases of commercial defamation, which occur through the dissemination of information or communications likely to damage the reputation of a company or its products.

We also assist clients in cases of free-riding, where a business operator attempts to unduly exploit a competitor’s reputation, investments, or business initiatives by improperly appropriating the results of that competitor’s economic activity.

The firm’s practice also includes defending clients against misleading advertising and unfair comparative advertising, as well as against market-distorting conduct such as commercial boycotts, below-cost sales aimed at eliminating competitors, the unlawful poaching of employees or sales agents, and interference in contractual relationships with customers and suppliers.

In general, we assist businesses in addressing any conduct that violates the principles of professional integrity and that is likely to harm the economic activities of others or to improperly appropriate a company’s goodwill, utilizing both judicial and extrajudicial remedies, including cease-and-desist letters, injunctions, claims for damages, and injunctive relief.